b'Additionally, statisticsshow that millennials nowrepresent the largest pet owning generation in the U.S., afactor that Hartz will continueto exploit in theonline marketplace. Hartz already holds strong distribution in the masslaunch a new Mountain Fresh Scent Odor Eliminat-retail outlets where consumers frequent often ing dog pad and market a full year of new Hartz dog those being grocery stores and dollar storesso salesdiapers and dog wraps in the e-commerce channel, as experienced a spike as those shelves were clearedthese were successfully first introduced via Amazon and restocked quickly. Some categories experiencedand Chewy.com platforms in 2020.increased sales, such as grooming shampoos, whenAs we enter 2021, we expect consumers to remain consumers found themselves taking their dogs to theclose to home for at least a good portion of the year, groomer far less; pets were now shampooed at homeand therefore would expect at least some of these and more often. Dog pad sales increased for similarpandemic influencers to continue, although to a lesser reasons.extent than 2020, Suto said.Another significant driver of Hartz sales growth in 2020 was our Delectables wet cat treats, which ex-panded its #1 wet treat category position over the #2, Nestle Purina. The high repeat rate that our unique product commands, coupled with the vast assortment of product textures, flavors, and life stages has led to an unprecedented level of sales growth.Additionally, statistics show that millennials now represent the largest pet owning generation in the U.S., a factor that Hartz will continue to exploit in the online marketplace. Hartz is positioned well for continued growth in both sales and profit in 2021, especially as the company builds momentum within its three key strategic competencies: cat treats, animal health, and excretion.This year, Hartz is launching a new wet cat treat texture, Delectables Savory Broths, which will further strengthen our #1 brand position by sourcing market share from competitive top selling broth type textures, but with a superior and more palatable formulation, Suto revealed. In animal health, we will launch our first premium injection molded flea and tick dog collar in time for the peak Spring 2021 flea and tick season and new line of premium Groomers Best Pro-fessional shampoos. In the excretion category, we will Sumitomo Corporation of Americas 9'