b'M E D I A G R O U PInvesting in the Futureof Video with FireworkSnce its establishment in 1998, Presidio Ventures Inc. (PVI), iventure capital arm and tech investing partner of Sumitomo Corporation (SC), has funded over 160 startups under the guiding principle of promoting the technology of tomorrow. Driven by a core value to connect people and places by enabling information towards what matters most, PVI partners withentrepreneurial companies in industries such as cyber security, According to aAI, mobile, robotics, digital media/commerce and more.comprehensiveSmart Insights report,video accounts for 66%PRESIDIO of mobile traffic and is estimated to growVENTURES 76% by 2025. A Sumitomo Corporation CompanyIn their 21st year, the venture capital group continueda comprehensive Smart Insights report, video accounts to fund the technologies that will play a key role infor 66% of mobile traffic and is estimated to grow 76% shaping our lives with a Series A-2 Investment in by 2025. As of last year, mobile visits dominate digital digital media startup Firework. minutes, driven by a wide range of video content such Silicon-Valley-based Firework is one of the fastest-as embedded web video, social media, and streaming growing short video platforms, uniquely allowingvideo. In response to this trend, mobile ad spending is publishers and business owners to increase engagementrapidly catching up to desktop advertising and set to through short 30 second videos. Fireworks content isoutpace it by 2022. generated on an open-web platform and is untetheredPVIs strategy behind adding Firework to its portfolio by a specific app or website, permitting viewershipis threefold. Fireworks video platform can integrate across numerous partner websites and applications. with a forthcoming internet-based video service Compared to other social media platforms such ascreated by SC group companies; they have the ability TikTok, Firework has an open ecosystem, using to generate revenue through sales of its ad spots to artificial intelligence that curates content automaticallycustomers; and SC and SCOA will be able to utilize so viewers can watch high-quality videos categorizedFireworks platform throughout their group companies. by specific genres on various publisher and businessAs digital media commerce platforms continue to owners web sites. Because all of Fireworks content grow in Japan to meet the advances provided byis less than 30 seconds long, users can view multiplethe U.S., this kind of video platform is a criticalvideos within a maximized time frame. Videos uploadedcomponent of the next generation of SCs and to Firework are embedded to related web sites andSCOAs business growth. enterprises and thusly distributed. This investment is the next big step in the process Alongside the consummate challenges of the lastof transforming SCOA and SC from an integrated yearor perhaps because of them2020 triggered atrading firm to an integrated digital trading firm, said record-breaking spike in digital content consumptionMosh Suzuki, Senior Director at PVI and SCOA.with a remarkable effect on short videos. According toWe will fully exert the power of Firework to trans-form our marketing activities digitally. The best video 12 visions Winter 2021'