b'C H E M I C A L G R O U PLegacy Pet Care Brand Stays One Step AheadSCOA Group Company Hartz Mountain Marked Record Sales and Readies New Product Launches for 2021 U nlike the many sectors hard-hit by the effects of the COVID-19 pandemic, SCOA Group Company and theoldest pet care brand in the U.S., Hartz showed strong sales and profit growth in 2020. With more pet careproducts being bought online, Hartz capitalized on the shiftin demand, aligning their marketing and sales resources toserve pet owners, while targeting more marketing at thegrowing millennial demographic. This in part propelled the company to accelerate its e-commerce saleschannel to complementits position as the leader in the brick-and-mortar consumer space.In 2020, Hartz reported double digit growth vsIn 2020, the entire U.S. pet care category has expe-2019, achieved across all priority product segments: catrienced growth from the COVID -19 pandemic as treats, dog pads/diapers, flea & tick, grooming, well- consumers are spending more time at home, and as ness, dog treats, and toys, said Tatsuya Suto, Presidentsuch, are spending more on products to care for their and CEO of Hartz. An important driver of Hartzpets and their homes, for one thing, explained Suto. 2020 sales growth was e-commerce which is quicklySecondly, there was an increase in sales of many pet becoming a significant sales channel, accounting forcare product segments due to the closure of grooming almost 20% of Hartz total sales.and veterinarian facilities at the onset of the pandemic, and also what well call panic pantry loading. Third, many in the U.S. found it a good time to adopt or purchase a new pet since they were spending more time at home.8 visions Winter 2021'