b'C O N T I N U E D - S C S A F O O D B U S I N E S SBF Coffee is organic-certified coffee grown on farms with a shade cover that provides substantial habitat for migratory and resident birds in tropical landscapes. Created in the late 1990s by the staff of the Smithsonian Migratory Bird Center (SMBC) at the National Zoological Park in Washington D.C., the BF certification mark and seal of approval is based on ornithological research across several Latin American countries. joined exhibitions like the Eco-Products Exhibition andLearning the process of production, harvest, wet-mill, dry-marketed the coffee to bird watchers and bird associa- mill, packing and exportation gave Najera an even deeper tions such as the Wild Bird Society of Japan (WBSJ).understanding small-medium and large scale of producers Bird-Friendly coffee supports fair and stable prices forof coffee in many countries of production.coffee producers, said Lisset Morales de Najera, whoEvery bit of our soil is enriched to give us the smell and currently manages the Bird-Friendly Coffee businesstaste of a cup of coffee that we enjoy during morning, exports for SC Guatemala, as well as healthy environ- after lunch and during dinner, Najera said. After diving ments for communities, greater biodiversity and pro- into knowledge of the complete process, you never will tection for bird habitats, and equal access to markets forbe the same, because your mind changes to work for the Bird Friendly coffee producers. 75% of the worlds coffeemutual benefit, community growth and sustainable devel-is farmed with practices that leave no place for birds, oropment goals for every producer that you know.worse, actively destroy forest habitat. When forests disap-pear, migratory songbirds disappear too. Bird-Friendly farms are 100% organic certifiedno harmful pesti-cidesso they are better for the people and the planet.Najera has kept abreast of the entire coffee processing method by continuing her coffee education through courses provided by ANACAFE Guatemala (National Association of Coffee from Guatemala).It is very important for me as trader and manager of food business working with green coffee exports to learn more about quality, origin, roasting level, differ-ent flavors and cupping profile that are unique to our micro-climates in Guatemala. I see this knowledge as providing a value-added service for our customers who will buy these coffees in Japan.14 visions Winter 2022'